Promotional items work like advertising you can hold in your hand. We’ve all encountered these items; some we keep and use, while the others just make us cringe that we just toss them right away.
One important thing to consider when it comes to promotional items is that you have to be proud of it. Keep in mind that these items carry your brand. Give these items the time and attention they deserve so your business ideals shine through the promotional product.
To make sure that you are making a sound investment, it is important to consider what consumers actually look for in promotional items.
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Items should be practical and useful
Ever gotten half-inch wide post-its, or CDs, or fanny packs? When choosing your promotional items, ask yourself, when was the last time you’ve used it? This is a good way to gauge if your item has any practical use and value that would make it worth keeping.
Also, items that are tossed in the trash are considered trash. You wouldn’t want your customers to think that you were sending them garbage, right? Especially garbage with your logo on it. At the very least, your customers would get the impression that your promotional item was a thoughtless gesture and a waste of their time.
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Items should be innovative and interesting
You’ve probably received dozens, if not hundreds, of promotional pens in your lifetime. Pens are useful and worth keeping (as long as they don’t look cheap). However, they can still be easy to toss if your customers find nothing special about them, or if another business sent a better quality pen. The solution? A pen/stylus combo. Another great example would be clip magnets. Nobody can resist the urge to stick a magnet onto a fridge door or metal surface, and with the added clip feature, you’ve given your customers something extra that they can use every day. Fmf.com.au provides strong clip magnets that are available in many shapes and sizes to suit your needs.
When your promotional items are unique and special, your customers feel that you made an extra effort, and that your business can offer something extraordinary.
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Items should be durable
It may be appealing to go for cheap items that you can get at a bargain, especially if you have a limited budget. But sticking to a budget doesn’t mean you have to sacrifice quality. One purpose of promotional products is that they should last longer, so if a T-shirt shrinks in the washer, or if your logo easily wears off a pen, you are wasting money. Your customers then know that you’ve given them something of low quality and will feel foolish for keeping it. Furthermore, your customers would feel cheated and would see your business as cheap, deceitful, and/or unprofessional.
If your item has what your customers look for, then you have a promotional item that will do its job right. How customers treat your item is proportional to their regard of your business.
