Business

Fridge Magnets Say Goodbye To The Fridge

Fridge Magnets Say Goodbye To The Fridge

 

In the past years, more and more refrigerators are manufactured using stainless steel, aluminum, or even plastic.  This poses a problem for magnets, or rather, for you, as you probably collected a number of fridge magnets over the years. Some of these magnets may be gifts, promotional giveaways, or even tokens of your experiences and travels. It would be a waste to throw them away, especially if they carry some sentimental value. Rather than dispose of your magnets or keep them tucked away into oblivion, consider these simple yet creative options on how you can display (and show some love for) your magnets:

  1. FRAMED MAGNET DISPLAY

FRAMED MAGNET DISPLAY

Credits: www.leesheatac.com

 

If you don’t have any magnet space, you’ll be surprised at how easy it is to make one (or two, or more!). All you would need would be a picture frame (preferably the ones you can hang), thin sheet metal in the same size as your frame (you can get this at your local hardware store), paint, and cleaning solution. Simply clean the sheet metal before painting, then insert the sheet metal like you would a regular picture.

Tip: You can use some thin fabric and spray adhesive instead of paint for a more interesting backdrop for your magnets.

  1. MAGNETIC WALL

MAGNETIC WALL

Credits: www.lelong.com.my

 

With the invention of magnetic paint, nearly any flat surface can become magnetic. This is not your everyday item though, so you may have to get it online or go to the big hardware stores. Magnetic primer is usually black or gray in color and you will need several coats to get the desired magnetism. If you decide to paint over it to match your original wall color, its magnetic power will be reduced.

There is an alternative to paint, and that’s wallpaper – magnetic wallpaper, that is. You can get these wallpapers plain or printed, and there are magnetic wallpapers you can paint over too! Take it one step further and get a chalkboard magnet wallpaper for that multi-purpose wall.

  1. MAGNETIC BOARDS

MAGNETIC BOARDS

Credits: www.ohmyapartment.com

If a magnet frame is too small and a wall is too big, you can go for magnetic boards instead. You can purchase ready-made magnetic boards (most double as whiteboards), but those have a very “at the office” feel. You can eliminate that office vibe by creating your own. For instance, you can purchase a metal backsplash for a stove, or even use cookie baking sheets (just make sure that they’re not stainless steel). You can paint over these materials without affecting the magnetism, and just attach a hook to the back and then mount on your wall.

Whichever your preference, there are many options available so you won’t have to say goodbye to your magnets. Utilize these ideas even if your fridge and magnets still work well together – having additional magnetic surfaces gives you a chance to expand your collection. On the other hand, if you find yourself inspired but don’t have enough magnets to display yet, you can always get custom magnets made by FMF!

 

Business

Top 5 Businesses That Need Fridge Magnets

Top 5 Businesses That Need Fridge Magnets

Fridge magnets are an excellent way to gently yet constantly remind your customers that your services are available. Regular calling cards can get easily misplaced, but fridge magnet can stay on the fridge door until somebody removes it. But if you’re one of these top 5 businesses, getting your fridge magnet removed is highly unlikely.

  1. LAWN CARE SERVICES

Who doesn’t need a freshly trimmed lawn every so often? Maintaining a lawn can be time-consuming though, and with a busy schedule, the overgrowth can just get away from those busy homeowners. What’s worse, if the community has strict policies about lawn care, violators can be hit with a fine. Which is why it’s so handy to have that phone number right on the fridge door. With one quick call, lawn problems are taken care of, and that homeowner can easily give you a call back the next time they need your services.

  1. PLUMBERS

Nothing can be more frustrating than a leaky sink or a clogged drain. Many people would try some home remedies and DIY solutions, but when all effort is futile, it’s time to bring in the professionals. Busy people would just call for a plumber right away, and when the time is of the essence (e.g. a broken faucet threatening to flood the kitchen), wasting time trying to get a plumber’s number from a phone book just adds to the stress. A fridge magnet with the plumber’s information can save that homeowner from a rather wet day.

  1. PET OR VETERINARY SERVICES

Having the vet’s contact details on the fridge door is a constant reminder that the pet owner should keep track of his/her pet’s regular check-ups and vaccinations. Furthermore, if the pet owner should have any questions, having easy access to the number to call would save them the trouble of hunting down the number or driving all the way to the pet clinic for a consult.

  1. ELECTRICIANS

When something stops working, the wise thing to do is to call for a professional. Dealing with anything electrical should only be handled by those who are properly trained. Rather than risk the possibility of an electric shock, having an electrician’s number on the fridge door can prevent unfortunate accidents.

  1. MECHANICS

Car trouble is so common yet so unexpected. Getting it fixed right away is the only way to bring some normalcy back to the non-commuter. For people who know nothing about cars, having a mechanic’s number available on the fridge door can spell the difference between a minor problem and a disaster.

Obviously, these services are not needed on a daily basis. This is precisely the reason why having the contact information handy is of utmost importance. Having one quick phone call can mean that your fridge magnet can get you the business that would have been given to anyone instead.

Make sure that you don’t lose any business opportunities by getting your custom business magnets from FMF today!

 

 

Advertising Tips and Tricks

Why Is Cmyk Used In Printing?

Why Is Cmyk Used In Printing

When submitting graphic designs to any printing company, you will often find that one of the requirements is to submit it using the CMYK color model. What exactly does this mean?

There are two common color models used: CMYK (stands for Cyan, Magenta, Yellow, and Black) which is used for anything printed and RGB (stands for Red, Green, and Blue) which is used for digital media like computer screens and televisions. Why is this the case?

Additive versus Subtractive:

Basically, it all depends on how light is used to create a certain color. RGB is an additive color, which means the more light is emitted, the lighter the color will be. CMYK is a subtractive color, meaning the more light is absorbed, the darker the color will be. The color you see on your computer screen is created by emitting light, while color on print (using ink) is created by absorbing light. Essentially, since the ink does not emit light, the colors you see on your computer screen will behave differently once printed on paper.

Also, your computer screen in RGB will have a wider spectrum of colors compared to CMYK. The limitation in color range between the two systems is very evident in bright, vibrant colors. The colors that you can get on a computer screen appear brighter and more vibrant because the screen emits light – the ink that you have on printed material does not.

RGB vs. CMYK in Printing

So why don’t we just use RGB inks in printing? Ink does not emit light when printed, which means that when you mix two RGB colors (which are already dark, to begin with), the resulting color is darker because the two colors will block each other. This makes it impossible to create light colors like yellow. On the other hand, CMYK colors are created by overlapping two of the primary RGB colors. Blue and green make Cyan, red and blue make Magenta, and green and red make Yellow. When you combine these overlapping colors, you can start subtracting lightwaves to get the color you want. For instance, if you mix Magenta (red and blue) and yellow (red and yellow), the Cyan color which is red and blue are being absorbed (subtracted) and you are left with the Red.

What does this mean to you? If you were designing a logo, flyer, or poster, using the right color system will determine how closely the printout will resemble the colors on your screen.  Printing RGB files on a CMYK printer will not drastically alter your colors, but the mismatch is noticeable – like with Blue looking more like Purple, and Green being dull.

Converting your RGB file to CMYK before hitting the printers can be tedious. You won’t always get the exact color conversion, especially with Blues. To avoid any problems, for anything print, always start your design in CMYK color mode. This will give you the closest color match from monitor to print material. No system is perfect, so always leave room for some inconsistencies – even colors look different on different computer screens.

Business

Company Cars Versus Car Allowance: The Employee-employer Perspective

Company Cars Versus Car Allowance The Employee-employer Perspective

 

Many businesses give their employees the option to choose between using a company car and providing a car allowance. For many, the decision is easy… or is it? Here’s a brief look at the pros and cons of both.

The Company Car

Any vehicle owned by the business that employees are allowed to use is called a company car . Employers determine what liberties employees can take with using the company car, whether it is strictly for business use, or for both personal and business use.

Employer Perspective

Employers can use company cars as an incentive in at least two ways. Many businesses use company cars as a reward for outstanding employees, which, in turn, could stimulate other employees to perform better. Employers and even recruiters can also use company cars to entice and attract new talent to join the business. On the other hand, everything from purchasing to insurance and maintenance would be the responsibility of the employer, and if that employee were ever to get into an accident while driving the vehicle, the employer may be liable for any damage the employee caused.

Employee Perspective

Having a company car means that the employee doesn’t have to worry about things like fuel, maintenance, tires, service, and insurance. All the major stress associated with getting a personal car would already be taken care of. However, there would be certain restrictions in terms of the type of vehicle and permissions for personal use (if any). Employees would also have to deal with fringe benefits tax. If the employee decides to leave the business the vehicle would have to be surrendered to the company.

The Car Allowance

A car allowance is essentially a stipend that’s added to the employee’s wages to cover the cost of getting a car, or to cover the costs associated with using a car. The car allowance could either pay for the purchase or lease price of the vehicle. In most cases, it could pay the total cost of fuel, service, and maintenance expenses. The latter is usually provided to employees who use their personal cars for business purposes.

Employer Perspective

Providing car allowance relieves the employer of having to deal with the process of sourcing, maintaining, and managing company cars, thereby saving the business time and money.

Employee Perspective

Having a car allowance gives the employee the freedom to choose what type of car they want. The best part is the employee is investing the allowance in an asset that he/she gets in order to keep even when he/she leaves the company. The downside to the allowance is that the employee is responsible for the vehicle from start to finish (sourcing, financing, insurance, etc. ). There is also the added responsibility of driving the vehicle for nominated business use while keeping track of kilometers, receipts, and then submitting a report or claim. Overall, there is a lot of additional work for getting a car allowance.

There are real advantages and disadvantages to both options. The one thing common is that there will be a vehicle in either situation. If you are the employer, it wouldn’t hurt get an extra advantage: use the vehicles to promote and advertise your business through car magnets from FMF!

Advertising Tips and Tricks

Custom Car Magnet Considerations

Custom Car Magnet Considerations

Car magnets are a great and inexpensive way to advertise your business on the road. But like any sound investment, you want to make sure that careful attention is given from start to finish. You want to make certain that your signage effectively represents your brand and communicates your message. Before getting a car magnet that will literally take your business places, consider these five factors that will affect how your custom car magnet turns out:

  1. INFORMATION

Simplicity is key. Many people make the mistake of overloading car magnets with numerous details about their business. As is the case with most advertisements, less is more. Too much information can confuse your audience and make them lose interest. Since your potential customers only have a few seconds to look at and absorb your sign, you need only provide the most essential information: company name/logo, phone number, and website. If your business name does not clearly imply what services you provide, name one or two of your services, or use graphics to depict this. If you have a brick-and-mortar store that only caters locally, include your city or state. Above all, your information should be readable, even from a passing vehicle.

  1. DESIGN

Whether your vehicle is parked or on the road, you want your car magnet to get noticed. Using full color graphics on your design is one of the best ways to achieve this. The right graphics will also make it easier and faster for your audience to understand what you offer. Consider billboards that grab your attention while driving – what visual elements are used? What image best represents what you do? Your design should be clear but not overpowering because your audience still needs to pay attention to your business name, at the very least. Make sure there is enough contrast between the image and your business information.

  1. IMAGE RESOLUTION

Some people would draw inspiration from their business cards, or even use the exact same format for their car magnets. Now, there is nothing wrong with using the same design. In fact, a similar designs can create a cohesive feel for your business. However, this only works if you already have a killer design in the right resolution. Zoom in on your design ad check the image quality. Better yet, get your manufacturer’s expert opinion.

  1. SIZE

Nothing can be more frustrating than having a car magnet manufactured and ready to install, only to find out that it’s either too small or too large for your car door. Also, check the surface where you plan to stick your car magnet – does it have bevels or auto molding? More importantly, check what your car door is made of; fiberglass or aluminum car doors obviously won’t work.

  1. MANUFACTURER

Choosing the right company to print your custom car magnets can make or break your investment. Go with a reputable company that promises quality without drilling a hole in your pocket.

At FMF, your business will really go places. We use full UV 6 color ink, and weather and heat tested vehicle grade magnets that give you the highest quality car magnets in the market. When your brand is on the line (or on the road), car magnets help spread the word.

You can also contact Adpost Group for all your printing and advertising needs.

Advertising Tips and Tricks

Fundraising Tips Using Car Magnets

Fundraising Tips Using Car Magnets

Car magnets are great for fundraisers because they appeal to a very wide audience. Everybody loves magnets, and a magnet that supports a cause gives it that added value.

Here are a few tips on how you can use car magnets to make your next fundraiser a success:

  1. Bigger car magnets are not necessarily better.

It is always important to keep in mind that the objective of fundraisers is exactly that – to raise funds. To effectively raise funds with car magnets, you should consider the production cost versus the sale price and selling potential. Bigger car magnets may seem preferable at first because you can sell them for a higher price. However, bigger items will have a smaller audience and higher priced items are harder to sell. Big car magnets may be too large for your potential customer’s car door or any other part of the vehicle. Also, some parts of the car could be made of fiberglass, aluminum, or plastic, and the remaining metal surfaces may be too small to fit a big magnet. It would be more practical to go with smaller car magnets that would cost less and appeal to a larger audience.

  1. A great design sells to a wider audience.

When raising funds using car magnets, you automatically have a good potential market for existing supporters of your cause, regardless of the magnet’s design. However, a successful fundraiser means that you appeal to the interest and support of a much bigger audience, and this is why your car magnet’s design is crucial. It’s no secret that there are consumers out there who buy something just because it looks good, but if you want a fundraiser that makes money and educates your customer about your cause at the same time, you want a car magnet design that communicates a message loud and clear.  Have several custom shapes and designs available for variety.

  1. Quality car magnets make a good, lasting impression.

Whether your customers will actually use the car magnet on their vehicles or not, it’s a matter of principle to provide the best quality product possible – a product you are personally proud of. Having a quality product also means that you can sell it at a premium price. Selling cheap magnets that chip or peel off after a short time will make people feel like they’ve been ripped off, and could dissuade them from supporting your cause in the future. When using car magnets for fundraisers, make sure that you have only vehicle grade magnets like the ones used by FMF.

  1. Promote and spread the word about your fundraiser.

A fundraiser would be useless if nobody knows about it. Make sure that you advertise your fundraiser through flyers, on your website, and/or by word-of-mouth. Better yet, use a big car magnet to get the word out – you’ll hit two birds with one stone, and even reach a much wider audience. The more people who know about your fundraiser, the higher the chance for success.

Follow these easy tips and get more people to support your cause. Get your custom car magnets at FMF and have a quality product you would be proud to sell.

 

Advertising Tips and Tricks

Driving A Car That Represents Your Company: 5 Non-negotiable Rules

Driving A Car That Represents Your Company 5 Non-negotiable Rules

Using a car magnet to advertise your business is not as simple as sticking it to the side of the vehicle. As long as that custom car magnet is visible, anyone driving the vehicle has the responsibility to heed the following rules:

  1. OBSERVE RESPONSIBLE DRIVING.

Everyone should practice defensive driving and observe road courtesy. Apart from the obvious reason of road safety, it is imperative that you and your employees understand that both the vehicle and the driver represent your business – it says so right there on your car magnet. Sometimes all it takes is one irresponsible driver to give your company a bad rap and ruin your business.

  1. SAY NO TO DIRT.

Whether your car is on the road or simply parked outside your store, you have the potential to create an impression. A little film of dust on your personal car may not hurt your reputation, but the same thing on a vehicle with your business name on it can associate your business with sloppiness and laziness. If you can’t keep your car clean and presentable, then you’re better off removing the car magnet for the mean time. The same case applies to having unsightly dents or scratches on your car – all this creates is an unflattering representation of how your company works.

  1. GRAB A MIRROR.

Picture an immaculate car with a company name proudly displayed on the sides, and the driver emerges looking like he/she just got dragged out of bed, looking like the remains of last night’s party gone wrong. It doesn’t matter if you’re using your own vehicle or if it’s a company-issued car – the driver’s personal appearance can speak volumes about the company.

  1. KEEP YOUR HANDS ON THE WHEEL.

Everyone knows that it’s illegal to use a hand-held phone while driving. Imagine being written a ticket on the side of the road, and other cars are passing you by. When promoting your business and your brand, you don’t want to be caught breaking the law. Besides, getting caught or not, holding your phone while on the road is just risky and defies common sense. And if you should ever cause an accident because of your phone, your company name is automatically part of the chaos.

  1. STAY ON TOP OF CAR MAINTENANCE

This is a no-brainer. Routine maintenance is necessary to keep your car in shape and avoid costly repairs in the future. Car trouble doesn’t just mean extra costs, though. Once again, having that car magnet on your vehicle means you represent the company; if you attract attention because your car sputters into a parking lot, your company name is there for the world to see. What’s worse, your car could break down on the road and cause traffic, and guess what those angry drivers behind you will see when they maneuver around you?

All these rules apply to anyone who drives, but the implications of disregarding these rules are more severe when representing a business. Whether on the road or parked on the street, these rules help protect your brand and your company image.

 

 

Advertising Tips and Tricks

Car Magnets Versus Car Wraps

Car Magnets Versus Car Wraps

Getting custom car magnets or car wraps can help you on expanding your audience reach and becoming more visible to your target market

Here are 5 very important factors to consider when choosing which vehicle sign to invest in:

  1. COST

Custom car magnets only cost a few dollars while car wraps can cost thousands. If you have more than one vehicle that you would like to have your sign on, the cost of ordering dozens of car magnets wouldn’t even come close to the price of one car wrap. In addition, car magnets are reusable, whereas car wraps are rendered useless once removed from the vehicle, not to mention the added cost of getting it removed professionally. Lastly, you can order your car magnets in different designs and just switch as needed – if you suddenly grow tired of your car wrap, you can’t just modify a portion of it.

  1. MARKETING EFFECTIVENESS

Car wraps have a higher potential of attracting attention but sometimes the message can get lost because it is spread all over the car. Design layout would play a crucial role if you want a car wrap to effectively communicate your brand. Car magnets, though smaller, contain all the information you want to convey in that piece of material. You just need to position it correctly on your vehicle. Potential customers won’t need to walk around the car to get the information they need. Furthermore, you can have more car magnets at the fraction of the price of a car wrap. This means expanded exposure when you have multiple vehicles in multiple locations at one time. While a single car wrap has a relatively limited audience reach.

  1. INSTALLATION

Custom car magnets are easy to install and remove. You just need to find a flat, smooth surface and make sure that the magnet is positioned correctly. Vehicle wrap installation is best left to the professionals.

  1. REMOVAL

Custom car magnets are intended to be removable. This is especially helpful if you or your employees use personal cars on the job. A huge advantage of car magnets is when there are communities or areas that prohibit commercial vehicle parking. Car wraps would need to be parked inside your garage or otherwise covered when your vehicle is not in use.

  1. CARE AND MAINTENANCE

Both car magnets and vehicle wraps come with proper care and maintenance instructions to extend their lifespan. Car magnets should be removed and cleaned at least once a week but some manufacturers recommend daily removal and cleaning. On the other hand, car wraps require cleaning at least once a week. It is also recommended to be cleaned by hand using water and a mild detergent. Having it cleaned at an automated wash is not recommended. Strong jets of water and brushes can damage the car wrap. Car magnets simply need to be detached when going to an automated carwash.

Car magnets clearly have the upper hand when it comes to advertising with your vehicle. Order your quality custom car magnets at FMF today and watch your investment drive your company on the road to success!

News

4 Potential Car Magnet Issues And How To Prevent Them

4 Potential Car Magnet Issues And How To Prevent Them

Custom car magnets are a great way to dress up your personal car and turn it into a mobile billboard for your company. Car magnets are an inexpensive alternative to costly paint jobs and car wraps, and you have the flexibility of using them only as needed. However, between the order and installation process, you should remember to carefully read the instruction sheet for maintenance and care. It’s not rocket science, and it ensures that you protect both your investments – your car and your car magnet.

Here are some potential car magnet issues and how you can easily avoid them:

  1. CAR MAGNET FLEW OFF THE VEHICLE.

All car magnets need to be installed on a flat surface. This means no bevels, creases, or grooves. Uneven surfaces mean that air pockets are created, which can cause your car magnet to fly off and you can say goodbye to your investment when driving at high speeds.  If you’ve used a flat, smooth surface and your car magnet still falls off or slips, chances are your supplier used a cheap type of magnet. Go for 0.8 vehicle grade magnets like the ones used by FMF for custom car magnets.

TIPS:

  • Car magnets that have rounded corners adhere better to your car door.
  • Make sure to clean car magnets regularly to prevent dirt and moisture from accumulating.
  1. CAR MAGNET IS STUCK TO THE VEHICLE.

Some people claim that they have a hard time removing a car magnet. The question is, how long has it been on the vehicle? Most car magnets have to be removed and cleaned on a weekly basis. This can be done especially when exposed to intense heat during the summer months.

TIP:

  • Determine how long you intend to have the sign on your car. It will help you to decide what signage option will work best for you.
  1. CAR MAGNET DAMAGED THE PAINT.

When installing a car magnet, you need to check the surface of the car and the back of the magnet to make sure that BOTH are free of any dirt or debris or chemical substances. The dirt is what scratches the paint, not the magnet.

TIP:

  • When repositioning a magnet, do not drag it across the surface. Instead, carefully peel off the magnet and start over.
  • If your car has had a recent paint job, wait for the paint to cure before using car magnets (usually 90 days).
  1. CAR MAGNET IS WRINKLED OR WARPED.

If your car magnet is delivered in a tube, it’s best to lay it on a flat surface for a few hours or overnight prior to installation. Always store your car magnet flat. Most manufacturers advise that you store the magnets separately, or at least not have magnetic surfaces facing each other.

TIP:

  • Use your refrigerator to keep the magnet flat before your first use.

By carefully reading and following your instruction sheet, you can be sure to get the most out of both your investments. It can also prevent any unnecessary costs associated with replacements or repairs.

Advertising Tips and Tricks

Getting The Most Out Of Your Custom Car Magnet: 5 Helpful Hints

Getting The Most Out Of Your Custom Car Magnet 5 Helpful Hints

Anything you spend on advertising or branding has to be a worthwhile investment. Quality car magnet are no exception, but there are several marketing tips to maximize the potential return on your investment.

Check out these helpful hints.

  1. TAKE A LOOK

Signage that doesn’t grab attention is a waste of money. This is a challenge, especially on the road. Your car magnet will be competing for the attention of motorists who keep their eyes on the road, and their passengers who are probably on their phones or singing along to the radio, or whatever it is that keeps passengers occupied. You want a quality car magnet that commands attention but is not too loud and distracting – you don’t want to be accused of causing any accidents. Use contrasting colors and/or graphics that represent what you do. Keep your design simple and display only pertinent information: company name/logo, phone number, website.

  1. DON’T PICK SIDES

Many businesses cut their advertising exposure in half by using only one side of the vehicle for the car magnets. Whether your vehicle is moving or parked on the street, you have the potential to attract the interest of people on all sides. Maximize your car magnet’s visibility by using both car doors, even the back door (for vans and SUVs). Get your employees to pitch in with your advertising efforts and have them use the quality car magnets when driving to work.

  1. FIND YOUR WAY

Speaking of maximum exposure, you want to make sure that your sign is seen and is seen by the right audience. Know your target audience and the places they frequent. Having your car parked in one spot all the time works for that area alone, so you might as well just hang a poster or banner. But if you want to reach a wider audience, get your car on the road. Now, you don’t want to be wasting fuel by driving around aimlessly. You don’t want to creep people out by circling the same block over and over. Find a reason to do business in the area and be a familiar face in the neighborhood.

  1. THE FMF QUALITY

You might think you’re getting a great deal by landing the cheapest manufacturer, but quality beats price any day of the week. Most of us love a quality car magnet that lives long and proud. Car magnets that are strong enough to stay on your car but doesn’t damage your car’s paint when you try to remove them. A quality that doesn’t chip or peels from exposure to the elements. You want vehicle grade car magnets from FMF.

  1. TAKE CARE

Pay attention to your car magnet’s care and installation instructions. Treat your car magnets like any other investment – but this is an investment that travels with you. Make sure you apply your car magnets on clean and flat surfaces and properly store them when not in use. Taking proper care of your car magnets translates to getting more use out of them.

Follow these helpful hints and watch your car magnets deliver the results. Order your quality car magnets from FMF today!